the UGLY truth Blog

The Pros and Cons for Business in the Age of AI

The Pros and Cons for Business in the Age of AI

The Pros and Cons for Business in the Age of AIKathryn Dunn
Published on: 15/04/2026

People keep saying AI means you can now start a business for free. It's not true.

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Reaction Culture: The 23 minute rule

Reaction Culture: The 23 minute rule

Reaction Culture: The 23 minute ruleKathryn Dunn
Published on: 04/04/2026

The hidden costs of being too available in your business

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The 2026 problem: modern work makes fake progress easier

The 2026 problem: modern work makes fake progress easier

The 2026 problem: modern work makes fake progress easierKathryn Dunn
Published on: 22/03/2026

A full diary is not proof that your business is moving in the right direction.

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Volume vs Substance

Volume vs Substance

Volume vs SubstanceKathryn Dunn
Published on: 08/03/2026

Posting more does not automatically create more impact. This piece explores why noise scales faster than depth, and why substance builds stronger trust, authority, and lasting visibility.

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